On most occasions, trainers come up against this one overriding question on receipt of an enquiry – “how much do you cost”?
Yep, money rules but to quote the cliche, ‘you get what you pay for’… or do you?
Firstly, when you meet a trainer one-to-one, you aren’t really paying for a particular service, you’re exchanging a fee for their skills, experience and knowledge. If you are looking for a safe and effective outcome or experience, you’ll most likely place this on your prerequisite not cost.
Think about it. If you wanted your hair done for a night out on the town, are you likely to choose the cheapest hair dresser?
I doubt it. I imagine you’ll want someone with experience and skill to look after your plumage. Why then would it be different when choosing someone you’ll be entrusting your physical wellbeing with?
The average professional career life of a trainer in Australia is between 1 – 3 years according to the Australian Fitness Network. Many factors lead to the end of the dream for these 1000’s of trainers every year but sadly this reflects on the experience levels of trainers out there. In 2012 approximately 10000 personal trainer candidates where studying for their certificates. Whilst I do commend those pursuing a career in fitness, I must confess, it’s takes a lot of ongoing education past the initial cert 3 and 4 in Fitness. It takes determination, networking, lots and lots of marketing just to get a few new clients.
With so many new trainers circulating, the average experience level is very low and yes, many new trainers will respect this and have lower fees to reflect on this. Conversely though, it makes it harder for the in-the-market-for-PT customers to weigh up their decisions. A newbie may charge $25-$35 for a session whereas an experienced trainer with 8-10 years may charge $75 to $100 an hour.
Thinking empathetically of the average customer, it can be a challenge to pay for a well experienced trainer to train them 2-3 times a week. However, rather than turn away this potential customer, many trainers, myself included have addressed this issue by providing Sharing solutions and Online Training.
Shared or semi-private training allows for 2-3 people in a session where the trainer can supervise and instruct individuals successfully. A good indicator of an experienced trainer is just that – being able to instruct 3 people simultaneously! The investment is lower for the participants whilst the trainer is remunerated appropriately.
Online Training is a great way to gain training in the comfort of your own home or gym without the trainer having to actually be present. Systems are set in place where the client is provided with a detailed program, delivered via a smartphone app and uses a combination of videos and instructions. Accountability is provided by in-app messaging and frequent check-ins with the trainer.
Online training again, is a cheaper alternative as a lot of the resources supplied by the trainer is already on file or automated cutting down on trainer workload time.
So, whilst face to face training can be cheap and nasty, or an investment, there are options. If looking for a trainer, be sure to ask them what experience they have, how they continue their education and of course, do they provide shared training and online training.
I sure do and love the variable working styles each provide me.
If interested in learning more about what FitStrong Brisbane does, or if you’re a trainer wondering how to step up your skills, please do get in touch.
Yours in health,