We live in a day of visual fixation. Instagram and other social media has made stars out of bodies, not people. Adoration keeps these money making machines in the news feed while actual heath and fitness professionals scratch their heads in bewilderment.
In the pre bodybuilding era of the 1930s to 1950s, people exercised to perform feats of strength, for their own entertainment and that of others. Spectators gleamed at their performance not just their physiques. These people lived healthy, balanced lives with real, physical jobs and families. Physical culture was a lifestyle not just a ways to claw at attention from those looking onwards.
You might not see much difference between then and now. Just people showing off their bodies. However, one element is missing today. Wellness.
Here’s something I dug up from the Guardian: link
‘According to a 2008 Journal of Health Psychology study, women reported an increased negative mood, depression and anxiety after only 30 minutes of viewing fitness magazines that promote an “athletic ideal”. Social media means you don’t have to buy a magazine to see these images; they’re in your newsfeed. The BMJ has identified exercise addiction as a growing problem, affecting up to 10% of the exercising population’.
What I’m writing here is not a bang on the modern fitness industry, or social media but it is my observation and that of my peers that something dire has happened in the last number of years. More and more people are turning to these (often unqualified) online, social media darlings for inspiration and exercise motivation. With the label of Personal Trainer I am (was) part of that group. To most people the identity or title of Personal Trainer does for the large part sum up an image of a muscly, loud motivator by means of administering ‘hurt’. But that’s not what I do. Yes, I know there are plenty of trainers who practice healthy exercise promotion, but we are few and far between.
I recently rejoined the instagram world after a 6 month break after finding myself feeling down and miserable, as I compared myself to the war zone of fitness information being broadcast. If it wasn’t another fitpro trying to sell me his or her 6 week program to making 7 figure $$$$ as a gym owner, it was the brigade of muscly dudes and dudettes making me feel physical inferior.
Coming back after my break I’ve blocked those feeds and prefer to share my healthier approach to becoming fitter, stronger and healthier.
And with that, I have rebranded FitStrong Personal Training to FitStrong Strength & Wellness.
This has been a process of plentiful thought but after 22+ as a trainer I want to stick to my guns and promote the healthiest methods and practices to becoming fitter and stronger – just like the banner says!
Of course I’ll still be carrying out personal training, small group training, seniors classes and online training and such, but I will be actively promoting the other vital components that actually allow us to become fitter and stronger. I’ve written about them before but in short… here’s an infographic:
Over the coming months I intend to write about each of these 5 areas (yellow boxes) in more detail to ‘map’ their position in an optimal lifestyle program of sorts. This will become the overarching drive of business going into the future and I am really excited to start into this new strategy.
My goal as a trainer is to help people. It really is that simple. What I identify as important is that we live well, with strength, agility and resilience, both physically and mentally.
Rather than following the tribe of social media stars I am going to start my own tribe and in the words of coach Dan John, the Goal is the keep the Goal the Goal.
Yours in Fitness, Strength & Wellness,