Most Transformation Programs

And why the Amazing 12 is different

Most Transformation Programs!

Every single one of us has the capacity to change, to transform, to lose body fat and reshape our physique, strength and fitness. But why do so many people struggle to get the results despite working SO hard in the gym? 

The Amazing 12 Program.

Unlike traditional fitness programs that do not deliver transformative physique and performance change (and then blame you or your genetics when they don’t), the Amazing 12 system optimises exercise techniques, the programming and nutrition, using a groundbreaking artificial intelligence version of the program creator Paul McIlroy. This is how certified trainers around the world deliver outstanding results for clients as if Paul himself was running the sessions!

The Old Way – Train to Failure

Most Transformation Programs:

❌No pain, no gain mentality – Leads to overtraining, injuries, and starting over.

❌ Training to failure – Tells your central nervous system that you’re a threat to yourself.


❌ Lifting to your max too often – This only finds limits, it doesn’t raise them. 

❌ Success is directly proportional to effort – It’s not!

❌ You lack the will to succeed – You can’t use ‘will’ to change wrong to right.

❌ You’re not taking the right supplements – Success doesn’t come in a tub or a tablet.

❌ Push your limits until you break through them – You end up breaking yourself.

Our Way – Expand Your Comfort Zone

The Amazing 12 Program:

✅ Any pain = no gain – There is a direct correlation between time spent training in comfort and long term productivity.


✅ Train Sub-maximally – Expand your comfort zone and your max will take care of itself.


✅ Success is directly proportional to numeric progress – not the discomfort of a single workout.


✅ Unlock your amazing strength – It’s already there, you’re not building anything new.


✅ No need to EVER peak – Expand your comfort zone until it swallows your previous limits.

How do we build and maintain amazing transformations?  

The Three key Optimisations

#1 Optimisation of Exercise Technique

You cannot sustain progress if your training injures you. Injuries will slow you down, impair your recovery or require time off. As a result you lose what you’ve gained, training momentum and motivation – hardly a recipe for success. 

If you continue to still make the same technical errors (which are often extremely subtle), you just get hurt again. The cycle continues. 

Rapid gains present with consistent safety, not off-technique, intensity and injury.

Strength and safety should be synonymous and optimal exercise technique should increase both strength and safety simultaneously.

As you progress, your technique must get refined to maximise strength acquisition – and that requires mastery of numerous overlooked subtleties.

We’ll show you step-by-step the optimal (and required) techniques and their subtleties to master each exercise and minimise risk of injury even as you progress through higher and higher strength levels.

#2 Optimisation of Nutrition

You also cannot progress if you find yourself in a battle with yourself (your inner superhero). The food you eat is very personal and if you battle through hunger or if your body craves something that’s missing, you will suffer needlessly. And then you’ll stop and eat what you want.

The stakes are higher when it comes to fitness programs because the diet versus exercise debate has traditionally accepted the view that “It’s 90% diet.” You’ll have to accept (often painful) limits or else you won’t progress.

But this is just the nutritional program equivalent of saying “No pain, no gain.”

We’ll teach you how the reality is this: “It’s 90% training.” At least when we are talking about a body TRANSFORMATION (more about this later).

Nutrition is crucial, BUT…it doesn’t have to be a battle! (In fact, it’s important that it’s not. The last thing you want is your central nervous system deciding you’re a threat and start to push back physiologically.)

We’ll show you how to optimise nutrition to avoid a battle and to get the transformations needed

#3 Exercise Programming

Great technique and great nutrition are not enough. For optimal results, you need optimal programming. And since the vast majority of people do not get results (and most fitness coaches fail to deliver results for their clients), something is clearly broken with fitness programming.  

The problem is too many people think in terms of sets, reps, days … but 3×10, 6×6, 5×5, 8×8, 10×10, anything x anything, does not constitute effective strength / size programming.

And this problem is magnified because these sets and reps are geared to the accepted view of “no pain, no gain.” Breaking through your pain sounds great because we like the idea of pushing our limits and taking ourselves absolutely to the edge. It’s inspiring talk, but it’s no way to get long term results and is physiologically counter-productive.

The reality is “Any pain, no gain.”

Don’t speak the language of pop culture, speak the language your central nervous system understands. You have to discreetly hack the central nervous system to allow you to EXPAND the boundaries of your comfort zone. Only your inner superhero can do that and you have to know how it reasons to convince it. Once you do, you will perpetuate progress and your comfort zone will envelop your previous limits and make you stronger while transforming your physique.

If any or all of this strikes a chord with you, makes the hairs stand up, gets you excited and sets off your spidey senses, get in touch to see about signing up to the next wave of the Amazing 12 Brisbane.

… Next time – The 5 core components that produce dramatic physical transformations every time.

New At FitStrong

Introducing the Amazing 12 Brisbane

Quick back-story:

I’ve been a health and fitness professional since 1997.

In that time I’ve ventured from regular run-of-the-mill gym activities like group exercise, circuit training and centre management. I new that wasn’t what I was looking for or destined for.

Moving to Australia opened doors to explore other areas, especially areas operated in by the most successful trainers. Not financially, but in terms of results, health and physical gains.

Kettlebells and the teachings of Pavel Tsatsouline provided underpinning principles of strength. OrIginal Strength taught how movement can be restored. MovNat inspired us to contextualise our training to reflect on life’s needs.

Whilst I know I can help people feel great with movement and strength, one missing link always bugged me though.

Feeling good feels good, and moving better is a part of that. But I have to recognise that many people want to feel better about how they perform as well as how they ‘feel in their own skin and clothes’, and this includes what they see in the mirror. Some people will tell me they don’t see who they really are.

Enter the Mentor from Centaur

For years I’ve admired my fellow Irishman Paul McIlroy who runs an old-school gym called Centaur – the centre for all things strength and conditioning, creating super strong individuals – and his transformation program, The Amazing 12.

Two months ago I met with his program director via zoom and got the ball rolling to become a certified Amazing 12 coach. After a deep study block of 3 weeks (80 hours) I am now certified to operate and coach the Amazing 12 here in Brisbane. The first for our city and state and only the 3rd to become certified in Australia!

The Amazing 12 offers unprecedented body transformations in a surprisingly short period of time (12 weeks) every time, no matter your age, condition, or genetics. There are no special dietary purchases, required – just simple wholesome nutrition. This is not a bootcamp, or a train ‘till you drop program – it’s just perfectly individualised programming with a simple template. It can be called simple now, but it’s taken 15 years of fine tuning and the programming genius of Paul. This is not solely a weight loss program, it’s a physical strength, fitness and mindset transformation program.

The lives of 10000+ people have been impacted by their participation in the Amazing 12.

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Just check out the transformation gallery from other certified Amazing Trainers around the globe.

In case you don’t want to click that link, here are just four examples of two ladies and two gents.

I am proud to announce that The Amazing 12 Brisbane will be a new offering from FitStrong in only a matter of weeks, both as a small group program and a one-to-one service.

I totally understand that this commitment might not be for everyone, but you the reader, keep in mind anyone you know who might fit the bill – please forward this for their consideration.

For more information, please head over to the dedicated Amazing 12 Brisbane page.

Jamie

Please, please copy the link below and share on social media or with anyone you know who wants and needs an Amazing 12 weeks in the Brisbane area.

www.amazing12brisbane.com.au